What to Expect from An Insurance Agent

Council serves the public by ensuring licensed insurance agents, salespersons and adjusters act within a professional framework, which promotes ethical conduct, integrity, and competence.

Please review a checklist of what to expect from an insurance agent in BC.

If you have additional questions or concerns about a licensed insurance agent, salesperson, or adjuster, please contact us.

  • See licensing details for licensed agents, salespersons, and adjusters: Search the Licensee Directory for:
    • Whether an individual or company is currently licensed as an insurance agent, salesperson, adjuster in BC, and
    • The type of insurance a licensee can sell.
  • Look for any disciplinary action taken against an agent, salesperson or adjuster: Search disciplinary decisions.
  • Ask for information about disciplinary action taken against an agent, salesperson or adjuster — including any licence restrictions or conditions: Contact our Regulatory Services Department.

Have More Specific Insurance Licence Questions?

What to Expect from an Insurance Agent

Council has a Code of Conduct for all insurance licence holders in BC, which requires a licensee to:

  • Be trustworthy, conducting all professional activities with integrity, reliability, and honesty.
  • Carry on the business of insurance in good faith.
  • Conduct all insurance activities in a competent manner.
  • Be financially reliable.
  • Protect clients’ interests and privacy.
  • Evaluate clients’ needs.
  • Disclose all material information.
  • Act with integrity, competence and the utmost good faith.
  • Not defame or discredit other licensees or insurers.
  • Honestly represent themselves and the services and products they provide so as not to mislead the public.
  • Avoid conflicts of interest arising between themselves and their clients or insurance companies.
  • Be Competent and ethical and to act in your best interests at all times.
  • Deal with you fairly, honestly and in good faith.
  • Determine your insurance needs and objectives.
  • Make recommendations that are consistent with those needs.
  • Make full and fair disclosure of all material facts to enable you to make an informed decision regarding your insurance.
  • Disclose any conflicts of interest they may have concerning their recommendations to you.
  • Obtain your express authorization to make any changes to your contract or agree to any settlements.
  • Answer all your questions clearly or be willing to find you the answers you need. 

If you have additional questions or concerns about a licensed insurance agent, salesperson, or adjuster, please contact us.