June 28: National Insurance Awareness Day
Updated June 4, 2024
We’re calling all licensees to join us on June 28 to remind their clients of the importance of having adequate insurance coverage that meets their needs to safeguard against unforeseen circumstances.
June 28 has been declared as National Insurance Awareness Day by provincial and territorial insurance regulators of Canada. It is an opportunity to inform the public and consumers of the importance of being properly insured and highlight insurance professionals as a resource to help navigate an individual’s unique needs.
With the increasing risk of natural disasters and extreme weather each year, we’re urging Canadians to review their insurance policies to ensure they have the right coverage when they need it the most. As the warm weather is approaching and possibility of wildfire, it is vital to consider regional impacts and how insurance may help alleviate financial loss in the face of a catastrophic event.
Licensees can also point clients to the Province’s new and improved emergency preparedness tools and resources. These include the
Emergency Ready Planner, an interactive tool to help people create a personalized emergency evacuation plan, the
BC Wildfire Service app and the
Drought Information Portal.
To learn more information about these tools, visit the BC Government's
website.
How can licensees participate
Licensees are in the position to help equip their clients to make the best insurance decisions to protect Canadians when unexpected disasters strike. As trusted professionals, you can get the message out by promoting National Insurance Awareness Day on your company websites, social media and other outreach means. Use the social media hashtag #NIAD24 to start the conversation to encourage clients to get in touch with their insurance representatives to go over their insurance policies and options. We’ve included some sample messaging you can use or tailor to share with your audience.
For more information and resources, visit the
National Insurance Awareness Day website.
Sample social media posts
Do you have coverage for natural disasters? This National Insurance Awareness Day, take a moment to contact your insurance rep to understand what your current home insurance policy includes and what preventative measures you can take to help reduce potential damage. #NIAD24
Natural disasters such as floods and forest fires have become more frequent across Canada. Make sure you are covered by talking to your insurance broker. #NIAD24
Download the National Insurance Awareness Day logo below to use for your marketing materials.