What is the proposed change?
This amendment to Rule 2(18) expands on existing wording, clarifying that all business names used by licensees must be registered with the BC Corporate Registry and must not be so similar as to likely be confused with the name of an insurer, agency or adjusting firm.
What is the rationale?
A lack of transparency in how a licensee represents themselves or their business to the public can cause confusion about whom the consumer is dealing with and influence their decision-making, creating the potential for harm. This amendment would make licensees’ requirements for holding out clearer.