Rule Amendment Consultation

Business Registration and Name Requirements

Amendment of Rule 2(18)

This amendment aims to increase transparency for consumers by providing clarity about how licensees should represent themselves to the public.

How to read the proposed wording changes to the Rules:

  • Bolded text represents the addition of proposed wording.

  • Text that has been struck out represents wording proposed for removal.

See the proposed Rule wording (.pdf)

What is the proposed change? 

This amendment to Rule 2(18) expands on existing wording, clarifying that all business names used by licensees must be registered with the BC Corporate Registry and must not be so similar as to likely be confused with the name of an insurer, agency or adjusting firm.

What is the rationale?

A lack of transparency in how a licensee represents themselves or their business to the public can cause confusion about whom the consumer is dealing with and influence their decision-making, creating the potential for harm. This amendment would make licensees’ requirements for holding out clearer.‚Äč

Provide feedback about proposed changes to the Council Rules

Consultation is now closed. Stakeholder consultation on this proposed rule amendment ran March 28 to June 1, 2022.

Back to Rules Consultation Overview