Download and complete the Name Change Request Form to request a legal name change or an AKA (Also Known As) name, and attach any required supporting documentation. A fee applies to legal name changes only (see form for details).
Submit your request to the Insurance Council within
five business days.
Change of Name Form and Fee Schedule
For Individual Licensees
Submitting a Name Change Request Online
Individuals can submit a request to change their name on their licence through their online portal account:
- Under Licences, select More Options.
- Click Apply for Name Change.
- Follow the steps to enter all required information. Once complete, you will receive a confirmation message that your name change request has been submitted.
Individual legal name changes
Licensees must notify the Insurance Council within five business days of any legal name change.
Supporting documentation is required and may include:
- Certificate of Change of Name
- Updated government-issued photo ID
- Marriage certificate
- Divorce documentation
The legal name recorded with the Insurance Council must match government-issued identification and be used consistently in all Insurance Council records.
Using an AKA name
An AKA (also known as) is an alternative personal name a licensee may request approval to use in addition to their legal name (for example, a nickname or shortened first name).
Key requirements:
- The Insurance Council approval is required before an AKA may be used
- The AKA may replace the legal first name only
- The legal last name (surname) must always remain unchanged and visible
- In legal documents (e.g., insurance policies), both the full legal name and the approved AKA must appear
An AKA cannot:
- Replace or change the legal surname
- Impersonate another individual
- Include business or trade names
- Contain misleading, offensive, or unprofessional wording
- Duplicate or closely resemble another licensee’s name
The Insurance Council may refuse any proposed AKA that could cause confusion or mislead the public.
Notes for Trade Name/Operating Names:
A trade / doing business as (DBA) / or operating name,
Trade names must meet the following requirements for approval by the Insurance Council:
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Must not be a name that could lead the public into believing it’s an insurance company.
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Must not be similar to an existing licensed agency or firm, or another trade name. (including similar-sounding names).
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Must not imply the business has expertise in a specific area (unless its licensee or authorized representatives are qualified).
Must only use Council-approved corporate, trade name, doing business as, or operating names in advertising, public representation, and online presence.
Name approvals are governed by the Insurance Council Rules, applicable legislation, and the Code of Conduct.
Licensees must notify Council within 5 business days of any personal or business name change.